The Basic Premise Of Search Engine Optimization
Because of the growing popularity and technological advancement of the
internet in recent years, research was accomplished by going to
libraries, and shopping was accomplished by going to malls or local
stores. Now, all these things can be done from the comfort of your own
home, simply by turning a computer on, going online and to your favorite
search engine, and looking for relevant results. When people need
information, or are looking to buy products, the most common way they do
so is by searching internet search engines.
Search engines, such as Google.com, are fairly simple tools which scour the Internet using algorithms to produce results related to search engine variables. Once keywords are typed into the search box, the resulting pages are produced by searching the millions of pages which are found on the internet, and returning and listing them in order based on relevancy to the keywords entered.
This has resulted in a brand-new industry in the computer world called
Search Engine Optimization, or SEO. It is simply the study of how to
make your particular website become the most relevant for the keywords
being searched, hopefully surpassing competitors in the process.
Search engines utilize "crawlers" to find such pages and sort their relevancy to keywords. A crawler is simply a search engine tool in which a robot is sent to a website to scan the contents to determine relevance and categorize it. As crawlers determine the relevancy of keywords in ratio to the content presented on the page, a quality score is given to the page and it is indexed according to relevancy.
While SEO can be a confusing subject, even among professionals, it is believed that ideal placement of keywords are very important, as well as the frequency in which they appear within a website. Search engines typically look for keywords present in the title of the web page. Keywords should also be placed by web designers in the HTML title tags. Keywords which are placed near the top of the page also tend to be indexed higher, as search engines believe that important information in regards to the keywords should be easily seen immediately.
With this in mind, it is not advised that you utilize a keyword multiple
times, simply as an attempt to boost search engine rankings. This is
called "spamdexing." Search engines have automated tools built into them
to detect when spamdexing occurs, and penalizes the sites accordingly by
burying them significantly within the search results. This is also
because keywords are not the only factor involved in ranking a website.
Other factors include backlinks, or how many relevant sites link to a
particular website, as well as a click through rate when a page is found
in search engine results.
SEO can be a daunting task and is best perfected when handled by professionals. It can make all the difference in the world of appearing immediately in the search engines, or waiting 1 to 2 years, if at all, to attain optimum position and search engine ranking.