Design a site welcoming to web crawlers
Think of any of your favorite websites and write down how you found them. Chances are, they knew exactly how to make SEO work for them, or they hired experts in the SEO field to accomplish this task for them. There is a science behind making your website appealing to the web crawlers and search engines. While there are various ways to get web crawlers to your page, the most common is to layout the bait -- relevant popular keywords. Once these are found each time a web crawler visits, then your web page boosts in ranking within the search engines.
One way not to attract web crawlers to your site, is to build a website
utilizing frames. Web crawlers generally cannot read the information
contained within a frame, and as they cannot read it the website will
not be included in the search engine results. Although Google can read
frames, it does not always yield the same results as a web page that is
built without them. The less work that Google needs to do to crawl your
site, the better your chances are of being ranked higher in Google or
any of the search engines.
Once you've established a website without frames, you should submit your URLs to the major search engines. This can be done using automated software or by doing it manually. Automated methods can cost up to $100 or more for the service, but it offers great exposure in a minimal amount of time.
Utilizing what is commonly been known as a Google XML site map is key to proper SEO. Formerly known as a crawler page, this page usually consists of all of the links within your website. For example, if you have a five page website, each page should be linked together using the HTML title of the page in the text of each link. This will also help in giving more keywords for you to be classified as relevant to the search engines.
The site map will generally not be included in search engine results because there's not enough information on the page to qualify it for indexing. It is simply a tool to help the search engines organize the relevant pages of your site.
Once again, is always a smart idea to get an SEO expert to handle all of your search optimization needs, because it can take up to three months to get a crawler to your site by just building it and leaving it alone. Using proper SEO techniques from the services of SEO experts will put your online presence on overdrive, or in slow motion -- the choice is up to you.