Three Basic Aspects of Search Engine Optimization
SEO directly contributes to increasing the traffic your website will receive in the future, as the more traffic your website receives, the more revenue the website will generate. Studies have determined that potential customers do not typically click on websites that do not find their rank within the first two pages of a search engine. Anything that is listed deeper than the first two pages receive a dramatically lower rate of traffic. The research has seen over a 75% drop in the click-through rates(CTR)for pages listed on page 3 or deeper. If you use your website for business or other promotional purposes, your ranking will definitely affect your rate of success.
SEO seems to be a daunting task, being both tedious and somewhat
intimidating. With all of its confusing terminology, “rules” or
“theories,” it seems impossible. If you get too overwhelmed, perhaps it
would be appropriate to get a professional SEO expert to do it for you.
Here are the three basic aspects of SEO to help make your life much easier when performing SEO for your own website:
Become aware of Google PageRank – Google Pagerank is simply a program which Google uses to assess a website and determine the ranking of a page in its results in ratio to the relevance of keywords. Pagerank operates by ranking your website using keywords, however, its most used criteria is in determining the amount of relevant backlinks (related web pages) to your site. By obtaining links from other websites in the same category as yours, this will boost your page rank.
Learn How Web Crawlers Work – Web crawlers are the robots used by search engines to dig through the internet on a regular basis – sometimes daily. They look for algorithms and keyword relevancy and report these back to Pagerank. When these variables are deciphered by Pagerank, your page is indexed accordingly.
Learn Basic HTML and Use Proper Meta Tagging Techniques – Meta tags provide information about a web site and are included within the title of a web page. They are only visible to a search engine, and they help categorize your site and facilitate what the robots are looking for. They include fields such as the title, keywords, and description. Utilizing all three of these Meta tags will make it easier for the crawlers to categorize the web site, boosting your page ranking due to ease of use and organization.
You do not need to know all of the technical jargon involved with SEO in order to optimize your site. All you need to do is provide a relevant, content rich site and submit to the search engines. By paying attention to the aspects above, you will find that you will only make it easier to do get indexed faster, rather than sitting around and waiting.